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The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Persistent link: https://www.econbiz.de/10010909677
The IFAMR is published quarterly by the International Food and Agribusiness Management Assocation. www.ifama.org
Persistent link: https://www.econbiz.de/10010909711
The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...
Persistent link: https://www.econbiz.de/10009443668
The Ifamr is published quarterly by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10011142489
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In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of...
Persistent link: https://www.econbiz.de/10005805032