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The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...
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The Ifamr is published quarterly by IFAMA. www.ifama.org
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The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
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