Taxing sugar-sweetened beverages (SSBs) has been proposed as a means to improve U.S. dietand health and generate revenue to address obesity-related issues. A related concern is thatchildren’s intake of SSBs, a third that of milk consumption in the late 1970s, now equals milkconsumption....

Taxing sugar-sweetened beverages has been proposed as a means to reduce calorie intake, improve diet and health, and generate revenue that governments can use to address the obesity-caused health and economic burden. Two beverage demand systems were estimated using beverage purchase data for...

Taxing sugar-sweetened beverages (SSBs) has been proposed as a means to improve U.S. diet and health and generate revenue to address obesity-related issues. A related concern is that children’s intake of SSBs, a third that of milk consumption in the late 1970s, now equals milk consumption....

Taxing sugar-sweetened beverages has been proposed as a means to reduce calorie intake, improve diet and health, and generate revenue that governments can use to address the obesity-caused health and economic burden. Two beverage demand systems were estimated using beverage purchase data for...

Facing a product penetration rate of below 10% for grapefruit juice (GJ), the Florida Department of Citrus (FDOC) has contracted Catalina Marketing for a GJ coupon program for the time period from mid November 2006 through June 2007. The purpose of this study is to estimate the impact of the...

Separate demand equations for national brand and private label frozen concentrated orange juice were estimated using a switching regression model. The results indicate that the demand for national brand frozen concentrated orange juice is more price responsive than the demand for private label...

This study examined the impacts of retail promotions on the demand for five brands of orange juices for a retail chain (referred to as Retailer X) and its competitors using the Rotterdam model. Results show that the combination of feature ads and displays had the largest impacts on retail...

In this study, both the Rotterdam model and the double logarithmic model were used to estimate the demand parameters for fruit beverages. The results show that: (1) under the conditions of block-independence and predetermined price changes, the Slutsky matrix for fruit beverages is symmetric and...