Purpose – The purpose of this paper is to explore the role of demand management in achieving supply chain agility (SCA) through a multi-disciplinary review of the relevant research. The systematic literature review provides the basis for formulating a conceptual framework of the relationship....

Purpose – The concept of supply chain agility (SCA) has been identified as one of the most important issues in supply chain management literature. However, despite the popularity of the concept, many attributes of SCA are largely unexplored. One area that is deficient in research is the...