Spina, Gianluca; Verganti, Roberto; Zotteri, Giulio - In: International Journal of Operations & Production Management 22 (2002) 12, pp. 1354-1366
As customers ask for increasing levels of performance, functionality and customisation, firms rely on suppliers not only as a source of components, but also as a source of innovation. Several researchers have investigated the adoption of co‐design, its potential benefits and its costs....
