Purpose – Companies are increasingly adopting design processes as a key driver for their innovation practice. Design processes help companies develop innovations that produce high user value as well as economic value and business value. The purpose of this paper is to describe how design...

Purpose – As design becomes more important for business, designers and business people need to work together more. However, they tend to find the relationship difficult, challenging and less productive than either side would wish. The purpose of this paper is to help both designers and...

Purpose – The ability to see new possibilities is fundamental to creating innovative designs – but what do we know about state-of-the-art possibility thinking? The purpose of this paper is to look at this topic, which the strategy field has largely ignored in favor of analytics, by examining...

Purpose – This paper seeks to introduce the concept of abduction to strategists and show how abduction is an important influence on the effective design of strategies. Design/methodology/approach – The paper defines what is meant by abduction, and describes why abduction is a pre-condition...

Purpose – Design thinking is becoming a topic in strategic management. Questions range from “What is it?” to “How can we approach design?” This paper aims to offer a glimpse into early design education in design schools and link them with early design education in the organization. The...

Purpose – In an environment where the challenge for businesses to stay ahead of the curve calls for new ways of strategizing for future success, design holds some important clues. By broadening the definition of “design” and expanding the application of design methodologies and mindsets to...

Purpose – The purpose of this paper is to conceptualize strategizing as a playful design practice; illustrate this view by describing a process for fostering effective strategic play; outline the benefits of the process and discuss how executives can play effectively. Design/methodology/approach...

Purpose – The structure of health care financing, the lack of vertical and horizontal integration, and the slow translation of basic research into meaningful health outcomes for the population conspire to make innovation in health service delivery a difficult task. However, health service...

Purpose – The recent mix of economic constraints and new capabilities has encouraged web‐based businesses to explore creative new strategies and unusual innovation processes. After years of refining these practices online, a potent set of approaches are surfacing that could transform...

Purpose – The purpose of this paper is to propose that high quality innovations benefit both companies and customers. Most businesses have formal systems to ensure benefit to company, and weaker, informal systems to retain or add value to customers. This paper aims to provide a way to formally...