Narrow search
Showing 1 - 8 of 8
Cover Image
Editorial: nation branding : issues, insights and impacts
Melewar, T. C. - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Cover Image
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Cover Image
Editorial: Special issue : 2nd International Colloquium on place marketing and nation branding
Melewar, T. C.; Dennis, Charles - In: The marketing review 13 (2013) 3, pp. 229-232
Persistent link: https://www.econbiz.de/10010237426
Cover Image
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Cover Image
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Cover Image
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Cover Image
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios; Cherifi, Barbora; Melewar, T. C. - In: Journal of destination marketing & management 19 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Cover Image
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669