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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
27
Konsumentenverhalten
24
Internationales Marketing
20
International marketing
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Brand management
14
Markenführung
14
Brand
13
Herkunftsbezeichnung
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Multinationales Unternehmen
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Brand image
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Markenimage
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Advertising effects
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Werbewirkung
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Country of origin
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Cultural identity
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Globalisierung
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Globalization
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Kulturelle Identität
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Advertising
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New product development
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Werbung
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Cross-cultural management
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Culture
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Internationaler Markteintritt
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Kreativität
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Personality psychology
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Persönlichkeitspsychologie
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Auslandsinvestition
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English
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Magnusson, Peter
11
Westjohn, Stanford A.
9
Zdravkovic, Srdan
7
Zhou, Joyce X.
2
Amine, Lyn S.
1
Arnold, Mark J.
1
Chao, Mike Chen-Ho
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Harmeling, Colleen M.
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Krishnan, Vijaykumar
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Martirosyan, Yuri
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Miocevic, Dario
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Raji, Mustafa
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Singh, Nitish
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International marketing review
5
Entrepreneurship in international marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
International marketing ; Vol. I
1
Journal of business research : JBR
1
Journal of international marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
2
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
3
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
6
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
7
Does country-of-origin matter to generation Y
Zdravkovic, Srdan
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
Saved in:
8
Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China
Amine, Lyn S.
;
Chao, Mike Chen-Ho
;
Arnold, Mark J.
-
2006
Persistent link: https://www.econbiz.de/10003410668
Saved in:
9
Beyond anger : a deeper look at consumer animosity
Harmeling, Colleen M.
;
Magnusson, Peter
;
Singh, Nitish
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
6
,
pp. 676-693
Persistent link: https://www.econbiz.de/10011312647
Saved in:
10
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
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