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~subject:"Designation of origin"
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Designation of origin
Brand management
19
Malaysia
16
Markenführung
16
Corporate identity
15
Corporate image
12
Corporate reputation
12
Tourism
10
Consumer behaviour
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International marketing
9
Tourismus
9
Brands
8
Corporate culture
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Place marketing
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Standortmarketing
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Unternehmenskultur
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Brand image
7
Corporate communications
7
Firmenimage
7
Holiday behaviour
7
Urlaubsverhalten
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Marketing
6
Motivation
6
Country of origin
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Distribution management
5
Gesundheitstourismus
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Globalization
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Health tourism
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Herkunftsbezeichnung
5
Markenimage
5
Public relations
5
Öffentlichkeitsarbeit
5
Corporate branding
4
Customer satisfaction
4
Dienstleistungsqualität
4
Ferienimmobilien
4
Islam
4
Marketing communications
4
Medical tourism
4
Nation state
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Collection of articles of several authors
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Sammelwerk
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English
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Dinnie, Keith
3
Ghazali Musa
2
Seidenfuss, Kai-Uwe
2
Kim, You Kyung
1
Klobas, Jane E.
1
Melewar, T. C.
1
Murphy, Jamie
1
Shim, Sung Wook
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Syed-Ahmad, Sharifah Fatimah
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International marketing review
2
Corporate reputation review : an international journal
1
Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
5
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1
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
2
"Made in ..."-Effects : managing the consequences
Seidenfuss, Kai-Uwe
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 213-232)
.
2007
Persistent link: https://www.econbiz.de/10003578442
Saved in:
3
Audience response to travel photos and Arab destination image
Syed-Ahmad, Sharifah Fatimah
;
Ghazali Musa
;
Klobas, Jane E.
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 161-164
Persistent link: https://www.econbiz.de/10009744616
Saved in:
4
The dimensions of nation brand personality : a study of nine countries
Kim, You Kyung
;
Shim, Sung Wook
;
Dinnie, Keith
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10009741996
Saved in:
5
International perspectives on nation branding
Dinnie, Keith
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008696657
Saved in:
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