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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
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Hamzaoui-Essoussi, Leila
5
Merunka, Dwight
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Papadopoulos, Nicolas
3
Bartikowski, Boris
2
Zhang, Mohua
2
D'Antone, Simona
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El Banna, Alia
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Fastoso, Fernando
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Africa journal of management
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ECONIS (ZBW)
9
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1
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila
;
Merunka, Dwight
;
Bartikowski, …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
Saved in:
2
Technological complexity and country-of-origin effects on binational product evaluation : investigation in an emerging market
Hamzaoui-Essoussi, Leila
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 306-320
Persistent link: https://www.econbiz.de/10008701383
Saved in:
3
Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas
;
Hamzaoui-Essoussi, Leila
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
Saved in:
4
A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-Essoussi)
Jaffe, Eugene D.
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10011713895
Saved in:
5
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
The use of territory of origin as a branding tool
Zhang, Mohua
;
Merunka, Dwight
- In:
Global business and organizational excellence : a …
34
(
2014/15
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010465578
Saved in:
8
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
9
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
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