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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
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Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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Country image appraisal : more than just ticking boxes
Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George; Lopez, Carmen - In: International business review : the official journal of … 31 (2022) 5, pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
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Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang; Balabanis, George - In: International marketing review 28 (2011) 6, pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
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The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; … - In: International marketing review 28 (2011) 5, pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
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Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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Activation of country stereotypes : automaticity, consonance, and impact
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10009776522