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The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
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