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The role of mega-sports event...
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Designation of origin
Sports
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Sport
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Sport event
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Sportveranstaltung
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Big event
20
Canada
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Großveranstaltung
20
Kanada
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Herkunftsbezeichnung
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Welt
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Ball game
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Jugendliche
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Olympic Games
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Brand image
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Guerilla marketing
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Nadeau, John
7
O'Reilly, Norm
6
Heslop, Louise A.
5
Armenakyan, Anahit
3
Lu, Irene R. R.
2
Abeza, Gashaw
1
Berdnikov, Maksim
1
Dech, Jeffrey P.
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Paulin, Amanda
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Rajabi, Enayat
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International journal of sport management and marketing : IJSMM
3
Corporate reputation review : an international journal
1
International marketing review
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
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1
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
2
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
Saved in:
3
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
4
China and the Olympics : views of insiders and outsiders
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
- In:
International marketing review
27
(
2010
)
4
,
pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
Saved in:
5
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
6
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
7
Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
Nadeau, John
;
Wardley, Leslie J.
;
Rajabi, Enayat
- In:
Tourism and hospitality research : THR
22
(
2022
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012800300
Saved in:
8
Place and certification cue usage with Canadian forest products
Paulin, Amanda
;
Nadeau, John
;
Dech, Jeffrey P.
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011884117
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