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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
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Brand image
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848
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843
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Diamantopoulos, Adamantios
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9
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9
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8
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8
Phau, Ian
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Tasci, Asli D. A.
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Westjohn, Stanford A.
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Balabanis, George
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Bruwer, Johan
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Chen, Chun-Chu
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Grudecka, Anna
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Campo, Sara
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De Nisco, Alessandro
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Gursoy, Dogan
5
Klein, Kristina
5
Lee, You-Kyung
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Sohail, M. Sadiq
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Alvarez, Maria D.
4
Bruno, Pascal
4
Cai, Liping A.
4
Cheah, Isaac
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Coletti, Paolo
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Elliot, Statia
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Ha Nam Khanh Giao
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Hahm, Jeeyeon
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Heslop, Louise A.
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Kotsi, Filareti
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Lee, Richard
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Lee, Sangwon
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Li, Mimi
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Li, Xiang
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Melewar, T. C.
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Robb, Charles Arthur
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htp St. Gallen Managementberatung AG
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Tourism management : research, policies, practice
42
Journal of travel and tourism marketing
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International marketing review
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of global marketing
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Tourism management perspectives : TMP
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Asia Pacific journal of marketing and logistics
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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The journal of product & brand management
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Journal of destination marketing & management
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Journal of international marketing
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Journal of retailing and consumer services
15
Journal of vacation marketing
15
Journal of hospitality and tourism insights
13
Journal of vacation marketing : an international journal
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
The journal of consumer marketing
12
Tourism and hospitality research : THR
11
Tourism review
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International business review : the official journal of the European International Business Academy
9
International journal of wine business research : IJWBR
9
The journal of brand management : an international journal
9
International journal of emerging markets
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Marketing intelligence & planning
7
Corporate reputation review : an international journal
6
Journal of Islamic marketing
6
Journal of destination marketing & management : JDMM
6
Journal of euromarketing
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
Australasian marketing journal
5
Cogent business & management
5
International journal of Indian culture and business management : IJICBM
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International journal of contemporary hospitality management
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International journal of leisure and tourism marketing : IJLTM
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Journal of Asian finance, economics and business : JAFEB
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ECONIS (ZBW)
1,085
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1
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
2
The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani
;
Abiyyu, Muhammad Bryant Muhadzdzib
- In:
International journal of economic policy in emerging …
18
(
2023
)
3/4
,
pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
Saved in:
3
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
4
Manifesting globalness through country of origin advertising and its effect on consumers' apparel purchase intention
Garg, Aastha
;
Mathew, Sibichan K.
- In:
International journal of Indian culture and business …
33
(
2024
)
4
,
pp. 516-532
Persistent link: https://www.econbiz.de/10015323370
Saved in:
5
The priming effect of news context on Chinese attitudes toward foreign brands
Gao, Zhihong
;
Li, Na
- In:
Journal of Asia Pacific business
14
(
2013
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10010235654
Saved in:
6
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
7
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
8
Image campaign
Miller, Dirk
- In:
Manual of international marketing
,
(pp. 421-430)
.
2006
Persistent link: https://www.econbiz.de/10003368625
Saved in:
9
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
10
Message framing and regulatory focus effects on destination image formation
Zhang, Meng
;
Zhang, Guang-yu
;
Gursoy, Dogan
;
Fu, Xiao-rong
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 397-407
Persistent link: https://www.econbiz.de/10011903546
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