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Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
Verlegh, Peeter W. J. - In: Journal of international business studies : JIBS ; an … 38 (2007) 3, pp. 361-373
Persistent link: https://www.econbiz.de/10003487513
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A review and meta-analysis of country-of-origin research
Verlegh, Peeter W. J.; Steenkamp, Jan-Benedict E. M. - In: Journal of economic psychology : research in economic … 20 (1999) 5, pp. 521-546
Persistent link: https://www.econbiz.de/10001443961
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The origin of the spices : the impact of geographic product origin on consumer decision making
Verlegh, Peeter W. J.; Ittersum, Koert van - In: Food, people and society : a european perspective of …, (pp. 267-279). 2001
Persistent link: https://www.econbiz.de/10001617386