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~subject:"Designation of origin"
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Affect transfer from national brands to store brands in multi-brand stores
Massara, Francesco
;
Scarpi, Daniele
;
Melara, Robert D.
; …
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 103-110
Persistent link: https://www.econbiz.de/10011929905
Saved in:
2
L' autenticità percepita di una marca territoriale : il brand Sardegna
Porcheddu, Daniele
(
ed.
);
Usai, Antonio
(
ed.
)
-
2020
-
Prima edizione
Persistent link: https://www.econbiz.de/10012487561
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