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~subject:"Designation of origin"
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Designation of origin
Brand management
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Dinnie, Keith
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Kim, You Kyung
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International marketing review
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Corporate reputation review : an international journal
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ECONIS (ZBW)
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The dimensions of nation brand personality : a study of nine countries
Kim, You Kyung
;
Shim, Sung Wook
;
Dinnie, Keith
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10009741996
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2
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
3
International perspectives on nation branding
Dinnie, Keith
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008696657
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