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Anything but typical : how consumers evaluate origin products based on their cues
Spielmann, Nathalie - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10011300160
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Influences of symbolic capital on destination brand equity
Kim, Juran; Bae, Joonheui - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
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Testing congruency effects between origin and producer for wines
Spielmann, Nathalie; Babin, Barry - In: International journal of wine business research : IJWBR 23 (2011) 4, pp. 338-354
Persistent link: https://www.econbiz.de/10009407366
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Terroir? : that's not how I would describe it
Spielmann, Nathalie; Gélinas-Chebat, Claire - In: International journal of wine business research : IJWBR 24 (2012) 4, pp. 254-270
Persistent link: https://www.econbiz.de/10009679896
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It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie; Williams, Christopher - In: Journal of business research : JBR 69 (2016) 12, pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425