This article examines the misrepresentation of American beef in the British market between c. 1890 and c. 1913. We examine the complaints voiced by British consumers, producers, and retailers and we discuss the response of the British government and the United States Department of Agriculture. A...

"Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework...

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and...