The attitude of people living in a particular country towards the goods and services produced within that country is a key determinant of the economic growth and development of the country. This study investigates the attitude of respondents towards made in Ghana products. A sample including 500...

Survival of any business depends on its customers' acceptability. Due to increased globalization the customer base is not limited to domestic market but also international market. This requires managers to have better insight about consumer perception and behavior to predict the foreign market...

While existing research has extensively investigated Muslim consumers’ reactions to international brands, there is limited scholarship exploring their perceptions of brands from other Muslim countries. This study aims to elucidate the intention to purchase Turkish products among Tunisian...