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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
150
Konsumentenverhalten
131
Brand management
55
Markenführung
54
Brand image
52
Brand
50
Markenartikel
50
Markenimage
50
Luxury goods
49
Luxusgüter
49
Australia
41
Australien
23
Beziehungsmarketing
22
Relationship marketing
22
Advertising effects
18
Werbewirkung
18
Emotion
17
Herkunftsbezeichnung
17
Product counterfeiting
14
Produktpiraterie
14
Advertising
13
Fashion
13
Holiday behaviour
13
Urlaubsverhalten
13
Perception
12
Attitudes
11
Tourism
11
China
10
Consumer attitudes
10
Luxury brands
10
Mode
10
Tourismus
10
Verbrauchereinstellung
10
Wahrnehmung
10
Werbung
9
Brand extension
8
Customer satisfaction
8
Personality psychology
8
Persönlichkeitspsychologie
8
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Undetermined
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Article
15
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2
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Aufsatz in Zeitschrift
15
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2
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2
Collection of articles of several authors
2
Sammelwerk
2
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English
17
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Phau, Ian
11
Aiello, Gaetano
5
Cheah, Isaac
5
Donvito, Raffaele
3
Lee, Wai Jin
2
Nai, Israel
2
Quintal, Vanessa
2
Roy, Rajat
2
Chan, Priscilla
1
Chuah, Joe
1
Godey, Bruno
1
Grazzini, Laura
1
Hayashi, Junya
1
Huang, Yu-An
1
Huang, Yu-an
1
Kea, Garick
1
Leng, Yip Siew
1
Lin, Chad
1
Miyamoto, Junji
1
Pederzoli, Daniele
1
Polczynski, Aleksandra
1
Ranfagni, Silvia
1
Shimizu, Akira
1
Teah, Min
1
Vescovi, Tiziano
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Luxury marketing : a challenge for theory and practice
1
Marketing intelligence & planning
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
17
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1
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
2
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
3
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
4
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
5
Luxury SMEs networks
Aiello, Gaetano
;
Donvito, Raffaele
;
Ranfagni, Silvia
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 319-339)
.
2013
Persistent link: https://www.econbiz.de/10009667669
Saved in:
6
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
7
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
8
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
9
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
10
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
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