Purpose- There has been no significant research undertaken in the Japanese market on wine knowledge level and its relationship with brand loyalty and preference for specific country-of-origin (COO) wine brands. This exploratory study seeks to investigate these aspects and how wine knowledge is...

Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine-buying decision-making process in the Australian domestic market.Design/methodology/approach – Data collection takes place by means of a self-administered and online approach in...