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~subject:"Designation of origin"
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Designation of origin
Creativity
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Organisatorischer Wandel
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Andriopoulos, Constantine
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Gotsi, Manto
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Lopez, Carmen
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European journal of marketing : EJM
1
Journal of strategic marketing
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ECONIS (ZBW)
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Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
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Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
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