The concept of Country of Origin (COO) has been used by many researchers in order to study the context of purchasing products made in the home country vis-a-vis products that are available globally. The concept of COO is viewed as an important cue which would impact consumer decision-making...

Private labels or store brands have become a major force to reckon with in grocery products.They account for over one-fifth of total volume sales in the United States and are growing faster than national brands. Generally, prices of national brands are higher than store brand prices. Therefore,...

This paper discusses about consumers’ perception of country of origin effects on organizational capabilities and industries. An affirmative result would suggest that marketers could favorably align their promotional strategies considering the Country of Origin (COO) effects. Multiple...