Ling, Wessie W.S.; Taylor, Gail; Lo, M.T. - In: Journal of Fashion Marketing and Management: An … 2 (1998) 4, pp. 361-368
Bridge lines represent a way for designers to expand their business, because typically designer merchandise is supplied to a limited number of stores. With bridge lines, the prices are lower and the line can be supplied to more stores. The bridge line market has been rapidly evolving in recent...