Culture is an important part of the tourism “product” and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination's...

Golf Prince Edward Island (Golf PEI) is an industry association devoted to the promotion and development of golf in PEI. In 2005, Golf PEI consisted of 25 members representing golf courses across the province. In addition, the provincial government provided financial support to the organization....

Purpose: The main purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination. The various segments are then profiled by demographics, socio-economic variables, and trip-related...

Travelers decide on a travel location based on destination awareness and the traveler's perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the...

This study profiles a large sample of Canadian travelers who visited nine major Asian travel destinations. The study examines these travelers characteristics and perceptions. Perceptual mapping and correspondence analyses were utilized with a data series of "Canadian Resident Trips Abroad" from...