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Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira; Giraldi, Janaina … - In: Tourism management : research, policies, practice 61 (2017), pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
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Destination website management : a social constructionist approach
Kanazawa, Flávio Notomi; Lourenção, Marina Toledo de … - In: Journal of destination marketing & management 19 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012548501
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Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: International journal of event and festival management 13 (2022) 4, pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
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Business process management applicability to destination country-brand management
Miyamaru, Letícia; Lourenção, Marina Toledo de Arruda; … - In: Benchmarking : an international journal 31 (2024) 1, pp. 278-306
Persistent link: https://www.econbiz.de/10014502963
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Rio 2016 Olympic Games : Brand and the reciprocal effects of touristic destinations
Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: Journal of vacation marketing 28 (2022) 3, pp. 335-349
Persistent link: https://www.econbiz.de/10013257590