Showing 1 - 10 of 16
Purpose – The aim of this paper is to develop a conceptual framework for nation branding based on the concepts of co‐branding and perceived fit, and to apply these concepts to discuss the type of nation brand that China may develop and how this brand relates to individual destinations...
Persistent link: https://www.econbiz.de/10014768303
Persistent link: https://www.econbiz.de/10008661646
Persistent link: https://www.econbiz.de/10009237099
Persistent link: https://www.econbiz.de/10010395972
Persistent link: https://www.econbiz.de/10009523947
Persistent link: https://www.econbiz.de/10010485596
Persistent link: https://www.econbiz.de/10011948042
Persistent link: https://www.econbiz.de/10011948043
Persistent link: https://www.econbiz.de/10011942667
Persistent link: https://www.econbiz.de/10012417955