Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores the demand, supply, organisational aspects and resources of every tourism destination in the world. This fifth edition is brought up to date with key features such as: an exploration of current issues such...

Frontmatter -- Contents -- Figures -- Contributors -- Chapter 1. Introduction -- Chapter 2. The Historical Development of Network Theories -- Chapter 3. The Network Concept and Tourism -- Part 1. Qualitative Approaches to Tourism Network Analysis -- Chapter 4. Conceptual Tools for Evaluating...

Brand image is a prominent marketing tool for many destination marketers. A strong brand image is equivalent to a rise in first-time customer purchase, positive word-of-mouth (WOM) and customer loyalty. Mauritius is a popular holiday destination for Europeans, however, there is a lack of...