This paper investigates the concept of customer-based brand equity for a tourism destination, which has been introduced to tourism literature only few years ago. Specifically, it investigates, whether the differences between the renewal and repeat tourists exist in their evaluation of tourism...

Despite the recent academic attention to branding, there seems to be no clear path for authorities to follow in establishing their destinations as distinctive and strategic brands. The purpose of this chapter is to provide a practical framework for destination authorities. Review of relevant...