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The field of analysis of the paper is the destination and its management and marketing. Particularly, the specific focus is on some strategic factors of destination marketing with reference to quality, identity, image and brand as a leverage for promotion and, above all, for destination...
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This paper aims at understanding the existing links between leadership and governance in destinations. The research emphasizes the process through which a subject becomes a pivotal actor in a systemic approach. Once the pivotal actor is legitimated, it is important to verify the relationship...
Persistent link: https://www.econbiz.de/10014142718
This paper investigates the main elements that can influence customer satisfaction in tourist services, with specific reference to tourism industry. The importance of this topic resides in the fact that tourists' positive experiences of service, products, and other resources provided by tourism...
Persistent link: https://www.econbiz.de/10013025990
This paper investigates the main elements that can influence customer satisfaction in tourist services, with specific reference to tourism industry. The importance of this topic resides in the fact that tourists' positive experiences of service, products, and other resources provided by tourism...
Persistent link: https://www.econbiz.de/10013029380