//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Online-Marketing"
~subject:"Wettbewerb"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Online-Marketing
Wettbewerb
Werbung
11,142
Advertising
10,235
Ökonometrisches Modell
4,364
Werbewirkung
3,757
Advertising effects
3,708
Econometric model
3,042
Konsumentenverhalten
2,969
Consumer behaviour
2,959
Theorie
2,716
Theory
2,675
Internet marketing
1,778
advertising
1,364
USA
1,290
United States
1,208
Econometric models
1,186
Marketing
808
Markenführung
758
Brand management
757
Germany
753
Marketingmanagement
707
households
695
Marketing management
691
Schätzung
636
Estimation
595
Social Web
564
Social web
564
econometric models
551
Preismanagement
495
Pricing strategy
495
Markenimage
469
Brand image
455
Households
451
Markenartikel
432
Ökonometrie
414
Welt
387
World
382
Brand
357
more ...
less ...
Online availability
All
Undetermined
1,004
Free
611
Type of publication
All
Article
1,571
Book / Working Paper
1,413
Journal
47
Type of publication (narrower categories)
All
Article in journal
1,414
Aufsatz in Zeitschrift
1,414
Graue Literatur
317
Non-commercial literature
317
Hochschulschrift
270
Working Paper
232
Arbeitspapier
221
Thesis
169
Aufsatz im Buch
158
Book section
158
Collection of articles of several authors
69
Sammelwerk
69
Bibliografie enthalten
58
Bibliography included
58
Aufsatzsammlung
44
Konferenzschrift
44
Lehrbuch
43
Textbook
37
Dissertation u.a. Prüfungsschriften
28
Conference proceedings
15
Conference paper
13
Konferenzbeitrag
13
Case study
11
Collection of articles written by one author
11
Fallstudie
11
Sammlung
11
Market information
10
Marktinformation
10
Ratgeber
9
Guidebook
8
Handbook
8
Handbuch
8
Statistik
8
Wörterbuch
8
Mehrbändiges Werk
7
Multi-volume publication
7
Festschrift
6
Advisory report
5
Gutachten
5
Nachschlagewerk
5
more ...
less ...
Language
All
English
2,239
German
786
Undetermined
17
French
1
Polish
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Bruhn, Manfred
16
Wilbur, Kenneth C.
15
Jerath, Kinshuk
12
Esch, Franz-Rudolf
11
Bonatti, Alessandro
10
Kaiser, Ulrich
10
Katona, Zsolt
10
Nickel, Volker
10
Pflaum, Dieter
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Schaffner, Sandra
9
Yang, Yanwu
9
Beladi, Hamid
8
Calvano, Emilio
8
Dwivedi, Yogesh Kumar
8
Fogel, Joshua
8
Hudders, Liselot
8
Huth, Rupert
8
Ivaldi, Marc
8
Kloss, Ingomar
8
Lewis, Randall A.
8
Meyer, Bernd
8
Narayanan, Sridhar
8
Anderson, Simon P.
7
Diehl, Sandra
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Jullien, Bruno
7
Kind, Hans Jarle
7
Klapper, Daniel
7
Kosfeld, Reinhold
7
Lu, Shijie
7
Nöcker, Ralf
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Yang, Sha
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
13
Axel-Springer-Verlag
10
National Bureau of Economic Research
10
RWI - Leibniz-Institut für Wirtschaftsforschung
8
Zentralausschuss der Werbewirtschaft
6
Zentralverband der Deutschen Werbewirtschaft
5
American Marketing Association
3
IGI Global
3
Shaker Verlag
3
Axel Springer AG / Marketing Anzeigen
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Deutschland / Statistisches Bundesamt
2
Eric Cuvillier <Firma>
2
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
IP Deutschland GmbH <Köln>
2
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agfa-Aktiengesellschaft
1
Akademie für Naturschutz und Landschaftspflege
1
Arbeitstagung Marktpflege und Absatzwerbung <1959, Godesberg>
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Axel Springer AG
1
BDW, Deutscher Kommunikationsverband
1
Berliner Kommunikations-Forum
1
Boston College / Department of Economics
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Bundesinstitut für Berufsbildung
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Bureau Européen des Unions de Consommateurs
1
CentERdata
1
Center for Economic Research <Tilburg>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
45
Journal of marketing communications
42
Journal of business research : JBR
41
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : innovations in planning and applied research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
26
SpringerLink / Bücher
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising research
21
Journal of retailing and consumer services
21
Europäische Hochschulschriften / 5
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing research : JMR
18
Journal of promotion management : JPM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
CESifo working papers
16
European journal of operational research : EJOR
16
Psychology & marketing
14
Journal of current issues and research in advertising
13
Journal of marketing
13
Information systems research : ISR
12
Quantitative marketing and economics : QME
12
Information economics and policy : IEP
11
Marketing science
11
Schriften zur angewandten Ökonometrie
11
Discussion paper / Centre for Economic Policy Research
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of industrial organization
10
Journal of marketing research
10
NBER working paper series
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing letters : a journal of research in marketing
9
Operations research
9
Electronic commerce research
8
Journal of internet commerce
8
RWI Datenbeschreibung
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,922
USB Cologne (EcoSocSci)
94
EconStor
12
USB Cologne (business full texts)
1
BASE
1
ArchiDok
1
Showing
1
-
10
of
3,031
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
3
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
4
The role of
advertising
in commercial banking
Örs, Evren
-
2006
Persistent link: https://www.econbiz.de/10003284771
Saved in:
5
A model for delivering branding value through high-impact digital
advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
6
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
-
2001
Persistent link: https://www.econbiz.de/10001590084
Saved in:
7
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke
-
2002
Persistent link: https://www.econbiz.de/10001662270
Saved in:
8
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
51
(
2002
)
2
,
pp. 99-111
Persistent link: https://www.econbiz.de/10001642933
Saved in:
9
Mergers with differentiated products : the case of the ready-to-eat cereal industry
Nevo, Aviv
- In:
The Rand journal of economics
31
(
2000
)
3
,
pp. 395-421
Persistent link: https://www.econbiz.de/10001527427
Saved in:
10
Der Einfluss von Verkaufsförderung auf den Absatz von Markenartikeln - eine empirische Analyse für den Cerealienmarkt
Kroll, Steffi
-
2000
Persistent link: https://www.econbiz.de/10001531043
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->