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~subject:"Online-Marketing"
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International journal of advertising : the review of marketing communications
70
International journal of internet marketing and advertising : IJIMA
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of marketing communications
42
Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : innovations in planning and applied research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of advertising research
21
Journal of retailing and consumer services
19
Europäische Hochschulschriften / 5
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
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Journal of current issues and research in advertising
13
European journal of operational research : EJOR
12
Journal of marketing
12
Quantitative marketing and economics : QME
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Schriften zur angewandten Ökonometrie
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
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Marketing science
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Young consumers : insight and ideas for responsible marketers
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CESifo working papers
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European journal of marketing : EJM
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International journal of technology marketing : IJTMkt
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Journal of marketing research
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Electronic commerce research
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Marketing letters : a journal of research in marketing
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Operations research
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RWI Datenbeschreibung
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Springer eBook Collection / Business and Economics
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[RWI Projektberichte]
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ECONIS (ZBW)
2,653
USB Cologne (EcoSocSci)
80
EconStor
8
USB Cologne (business full texts)
1
BASE
1
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
3
Is online newspaper
advertising
cannibalizing print
advertising
?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
4
A model for delivering branding value through high-impact digital
advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
5
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
-
2001
Persistent link: https://www.econbiz.de/10001590084
Saved in:
6
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke
-
2002
Persistent link: https://www.econbiz.de/10001662270
Saved in:
7
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
51
(
2002
)
2
,
pp. 99-111
Persistent link: https://www.econbiz.de/10001642933
Saved in:
8
Der Einfluss von Verkaufsförderung auf den Absatz von Markenartikeln - eine empirische Analyse für den Cerealienmarkt
Kroll, Steffi
-
2000
Persistent link: https://www.econbiz.de/10001531043
Saved in:
9
Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi
Rosengarten, Philipp G.
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004843813
Saved in:
10
Social media as an enabler of marketing strategies
Kujur, Fedric
;
Singh, Saumya
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 373-381
Persistent link: https://www.econbiz.de/10011560880
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