//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Personalmanagement"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Zur Problematik der Markenwert...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Personalmanagement
Markenwert
120
Brand equity
107
Markenführung
37
Brand management
34
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
13
Markenimage
13
Brand
11
Markenartikel
10
Social Web
10
Social web
10
Germany
9
Internal branding
8
Interne Markenführung
8
USA
7
United States
7
Measurement
6
Messung
6
brand equity
6
Human Resource Management
5
Internet marketing
5
Marketingmanagement
5
Online-Marketing
5
Advertising effects
4
Beziehungsmarketing
4
Brand Equity
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer integration
4
Designation of origin
4
Herkunftsbezeichnung
4
India
4
Indien
4
Kundenintegration
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
Book / Working Paper
57
Type of publication (narrower categories)
All
Aufsatz im Buch
12
Book section
12
Case study
4
Fallstudie
4
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
7
English
7
Author
All
Abrar, Muhammad
1
Ahmad, Bashir
1
Bari, Muhammad Waseem
1
Chatchai Pitsaphol
1
Fantapié Altobelli, Claudia
1
Geise, Fabian A.
1
Geise, Wolfgang
1
Grohmann, Bianca
1
Göç, Kubilayhan
1
Herm, Steffen
1
Herrmann, Andreas
1
Hollensen, Svend
1
Kaiser, Sebastian
1
Khan, Ahmad Sohail
1
Khuhro, Saima
1
Landwehr, Jan Rüdiger
1
Lieven, Theo
1
Möller, Jana
1
Müller, Christian
1
Plew, Manuel
1
Pömpner, Alexandra
1
Rubab, Azha
1
Safeer, Asif Ali
1
Schimmelpfennig, Christian
1
Seifert, Jürgen
1
Shahnawaz, Saqib
1
Shahzadi, Irum
1
Ströbel, Tim
1
Tilburg, Miriam van
1
Wolter, Lisa-Charlotte
1
Woratschek, Herbert
1
Xiang, Li
1
Yin, Xiaohong
1
more ...
less ...
Published in...
All
Antecedents and outcomes of employee-based brand equity
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marken- und Kommunikationscontrolling
2
Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Marketing intelligence & planning
1
Psychology & marketing
1
Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
11
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
11
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
Saved in:
12
Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
Saved in:
13
Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir
;
Göç, Kubilayhan
;
Yin, Xiaohong
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 72-80)
.
2022
Persistent link: https://www.econbiz.de/10013336134
Saved in:
14
Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib
;
Rubab, Azha
;
Chatchai Pitsaphol
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 81-89)
.
2022
Persistent link: https://www.econbiz.de/10013336136
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->