This paper deals with the data generation process implemented for an analysis of the impact of the 9-Euro ticket on mode choice. We discuss the assumptions made and procedures used to process a raw dataset that is based on GPS traces of individuals’ movements and on survey data into the...

One of the major challenges that our world faces today and in the future is human-induced climate change. The primary cause of global warming, leading to climate change, is the burning of fossil fuels for energy and transport, which increases the concentration of greenhouse gases in the...

The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by increasing unpredictability, diminishing product differentiation, and heightened competitive pressure. This is especially true for fast moving consumer goods (FMCG) manufacturers and...