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Journal of promotion management : innovations in planning and applied research
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The meaning and effectiveness of billboard advertising in least developed countries : the case of Ethiopia
Gebreselassie, Andinet Worku
;
Bougie, Roger
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 827-860
Persistent link: https://www.econbiz.de/10012179069
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