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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up

Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584

Persistent link: https://www.econbiz.de/10011854359

Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Viswanathan, Madhubalan; Rosa, José Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007

In August 2006, 85 academicians and practitioners from industry and the nonprofit sector came together on the campus of the University of Illinois at Chicago for a conference unlike others in recent management research history. This conference focused on the subsistence marketplace and its...

Persistent link: https://www.econbiz.de/10015384021

Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy

Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10009679234

From impactful research to sustainable innovations for subsistence marketplaces

Nakata, Cheryl; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1657

Persistent link: https://www.econbiz.de/10009683176

Special issue: Sustainable innovations for subsistence marketplaces

Viswanathan, Madhu (contributor) - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1748

Persistent link: https://www.econbiz.de/10009683178

A microlevel approach to understanding BoP marketplaces

Viswanathan, Madhu - In: Next generation business strategies for the base of the …, (pp. 129-164). 2011

Persistent link: https://www.econbiz.de/10008840684

Product and market development for subsistence marketplaces

Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003449636

Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers

Viswanathan, Madhu; Rosa, Jose Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007

Persistent link: https://www.econbiz.de/10003521933

Subalterns, empowerment and the failed imagination of markets

Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602

Persistent link: https://www.econbiz.de/10011854428

The subsistence marketplaces approach to poverty : lications for marketing theory

Venugopal, Srinivas; Viswanathan, Madhu - In: Marketing theory 17 (2017) 3, pp. 341-356

Persistent link: https://www.econbiz.de/10011824998