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The following study employed a qualitative research methodology in order to explore the views of Iranian business professionals about the opportunities, drivers and barriers of corporate social responsibility (CSR). Thirteen Iranian business professionals with 9.2 years of overall working...
Persistent link: https://www.econbiz.de/10011144601
Purpose – The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast‐casual restaurants. Design/methodology/approach – By testing a sample of 189 young consumers, aged 18 to 24, this study applied...
Persistent link: https://www.econbiz.de/10015044315
Purpose This study seeks to explore the importance of CSR for SMEs in Malaysia and uncover the perception of Malaysian SMEs on CSR. Design/methodology/approach This research is based on qualitative data derived from semi-structured interviews with ten Malaysian SMEs. The interviews were...
Persistent link: https://www.econbiz.de/10015368085