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Developing countries
Consumer behaviour
16
Konsumentenverhalten
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Beziehungsmarketing
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India
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Relationship marketing
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Brand management
6
Markenführung
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Indien
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Service quality
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Dienstleistungsqualität
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Marketing
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Theorie
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Theory
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Brand image
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Branding
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Cognition
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Entwicklungsländer
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Low income
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Multinationales Unternehmen
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Bottom of the pyramid
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Compensatory consumption
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Consumer resistance
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Consumption behavior
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Jaiswal, Anand Kumar
3
Argade, Aashish
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Gupta, Shruti
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Laha, Arnab Kumar
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Sharma, Garima
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of business ethics : JOBE
1
The journal of consumer marketing
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ECONIS (ZBW)
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Unsustainability of sustainability : cognitive frames and tensions in Bottom of the Pyramid projects
Sharma, Garima
;
Jaiswal, Anand Kumar
- In:
Journal of business ethics : JOBE
148
(
2018
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011816357
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2
Electronic marketplaces under conditions of oligopsony and relational marketing : an empirical exploration of electronic agricultural markets in India
Argade, Aashish
;
Laha, Arnab Kumar
;
Jaiswal, Anand Kumar
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1541-1554
Persistent link: https://www.econbiz.de/10013463469
Saved in:
3
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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