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Articles of faith and mystic matrices : marketing textbooks and the misrepresentation of reality
Ardley, Barry - In: Qualitative market research : an international journal 11 (2008) 4, pp. 372-385
Persistent link: https://www.econbiz.de/10003775207
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Marketing theory and critical phenomenology : exploring the human side of management practice
Ardley, Barry - In: Marketing intelligence & planning 29 (2011) 7, pp. 628-642
Persistent link: https://www.econbiz.de/10009384754
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The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry; Taylor, Nick - In: Marketing intelligence & planning 28 (2010) 7, pp. 847-861
Persistent link: https://www.econbiz.de/10009157182