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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004138658
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1989
Persistent link: https://www.econbiz.de/10004081759
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas; Bateson, John E. G. - 2006 - 3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
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Services marketing
Bateson, John E. G.; Hoffman, Kenneth Douglas - 2011 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008687286