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Journal of marketing theory and practice
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Journal of service theory and practice : JSTP
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Why customers feel locked into relationships : using qualitative research to uncover the lock-in factors
Harrison, Mary P.
;
Beatty, Sharon E.
;
Reynolds, Kristy E.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009688905
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Employing proactive interaction for service failure prevention to improve customer service experiences
Shin, Hyunju
;
Ellinger, Alexander E.
;
Mothersbaugh, David L.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 164-186
Persistent link: https://www.econbiz.de/10011602742
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