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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - In: The service industries journal 36 (2016) 9/10, pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
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A growth-share matrix of service marketing research themes
Furrer, Olivier; Baillod, Chloé; Landry, Mikèle - In: A Research Agenda for Service Marketing, (pp. 3-20). 2024
Persistent link: https://www.econbiz.de/10014517859
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Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier; Kerguignas, Jie Yu - In: A Research Agenda for Service Marketing, (pp. 353-374). 2024
Persistent link: https://www.econbiz.de/10014518476
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Well-being co-creation in service ecosystems : a systematic literature review
Landry, Mikèle; Furrer, Olivier - In: The journal of services marketing 37 (2023) 7, pp. 862-882
Persistent link: https://www.econbiz.de/10014333403