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Consumers and services
Gabbott, Mark (contributor); Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004359571
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004829320
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Contemporary services marketing management : a reader
Gabbott, Mark (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336054
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Consumers and services
Gabbott, Mark; Hogg, Gillian - 1998
Persistent link: https://www.econbiz.de/10000643442
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792