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Factors that influence the marketing of professional services
Enerson, Meg; Mason, Roger B.; Corbishley, Karen M. - In: Investment management and financial innovations 13 (2016) 3, pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
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The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven; Kolberg, Anika; Haumann, Till; Wieseke, Jan - In: Journal of service research : JSR 18 (2015) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius - In: The journal of services marketing 29 (2015) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
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Die Beurteilung von Dienstleistungen : Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe
Göbl, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754354
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Marketing professional services
Kotler, Philip; Bloom, Paul N. - 1984
Persistent link: https://www.econbiz.de/10004584989
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Neue berufliche Dienstleistungen in Bayern
Wasilewski, Rainer (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004592660
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Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
Kotler, Philip; Hayes, Thomas J.; Bloom, Paul N. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004765253