The concept of perceived value is considered an important strategic part used by companies to attract and retain consumers. In order to achieve profitability, any company should be aware of the manner in which perceived value influences the consumers' behavior. The purpose of this study is to...

A conceptual model has been developed to present comprehensively the processes and linkages of invention and open innovation for those knowledge workers who want to transform idea of a new product or service into a reality. The progression of idea conceptualization, realization and marketing is...