The concept of perceived value is considered an important strategic part used by companies to attract and retain consumers. In order to achieve profitability, any company should be aware of the manner in which perceived value influences the consumers' behavior. The purpose of this study is to...

This paper presents the results of the study on the venture capital (VC) market development drivers in small countries with underdeveloped VC markets. Based on the literature content analysis, the authors developed a comprehensive list of factors influencing VC market status. The relevance of...