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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Consumer behaviour
141
Konsumentenverhalten
140
Beziehungsmarketing
128
Relationship marketing
128
Einzelhandel
70
Retail trade
69
Marketingmanagement
60
Marketing management
59
Theorie
55
Theory
55
Marketing
48
Lieferkette
46
Supply chain
46
Kundenwert
43
Customer value
40
Artificial intelligence
36
Künstliche Intelligenz
35
USA
32
United States
32
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30
Market research
28
Customer satisfaction
27
Kundenzufriedenheit
27
Indien
26
Sustainability
26
Firm performance
25
India
25
Unternehmenserfolg
23
Innovation
22
Internet marketing
22
Nachhaltigkeit
22
Online-Marketing
22
Service quality
22
Brand management
21
Markenführung
21
Social Web
21
Social web
21
Lieferantenmanagement
20
Nachhaltige Entwicklung
20
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Grewal, Dhruv
15
Roggeveen, Anne L.
5
Kumar, V.
4
Mende, Martin
3
Bhagwat, Yashoda
2
Bolton, Ruth N.
2
Dogan, Orhan Bahadir
2
Doorn, Jenny van
2
Herhausen, Dennis
2
Kumar, Vikas
2
Lahiri, Avishek
2
Levy, Michael
2
Petersen, J. Andrew
2
Scott, Maura L.
2
Tsiros, Michael
2
Umashankar, Nita
2
Voss, Glenn B.
2
Wetzels, Martin
2
Blut, Markus
1
Carlson, Jamie
1
Chaney, Damien
1
Chen, Mu-Chen
1
Cummings, Krista Hill
1
Emrich, Oliver
1
Encinosa, William E.
1
Godfrey, Andrea L.
1
Grewal, Lauren
1
Gudergan, Siegfried
1
Hsu, Chia-Lin
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Hulland, John
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Kim, Kihyun Hannah
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Kipfelsberger, Petra
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Kroschke, Mirja
1
Kumar, Virender
1
Kuppelwieser, Volker
1
Lemmink, Jos
1
Lunardo, Renaud
1
Mencarelli, Rémi
1
Montoya-Weiss, Mitzi
1
Noble, Stephanie M.
1
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Journal of the Academy of Marketing Science
5
Journal of marketing research
2
Journal of retailing
2
Handbook of research on customer engagement
1
International journal of health care finance and economics
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of service research
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing science
1
Marketing-mix strategies - product strategy and promotion strategy
1
The journal of services marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
22
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1
Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek
;
Dogan, Orhan Bahadir
;
Kumar, V.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434765
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
4
OBRA 1987 and the quality of nursing home care
Kumar, Virender
;
Norton, Edward C.
;
Encinosa, William E.
- In:
International journal of health care finance and economics
6
(
2006
)
1
,
pp. 49-81
Persistent link: https://www.econbiz.de/10003310887
Saved in:
5
Online channel use and satisfaction in a multichannel service context : Report No. 03-107
Montoya-Weiss, Mitzi
;
Voss, Glenn B.
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2003
)
2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001978308
Saved in:
6
Service experience lies in the eye of the beholder : contextualizing extant literature toward integrating eye-tracking in service research
Wetzels, Ruud
;
Wetzels, Martin
;
Lemmink, Jos
;
Grewal, Dhruv
- In:
The journal of services marketing
38
(
2024
)
9
,
pp. 1117-1131
Persistent link: https://www.econbiz.de/10015207214
Saved in:
7
Understanding the co-creation effect : when does collaborating with customers provide a lift to service recovery?
Roggeveen, Anne L.
;
Tsiros, Michael
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 771-790
Persistent link: https://www.econbiz.de/10009679038
Saved in:
8
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
9
SERVCON: development and validation of a multidimensional service convenience scale
Seiders, Kathleen
;
Voss, Glenn B.
;
Godfrey, Andrea L.
; …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003485165
Saved in:
10
Six strategies for competing through service: an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10003438190
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