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Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"

Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430

Persistent link: https://www.econbiz.de/10011308462

Profiling Customers in the Hospitality Sector : An Approach Towards Market Segmentation in Hotels and Restaurants in Assam

Goswami, Dr. Sinmoy - 2018

In order to successfully run hotels and restaurants, there has to be a proper marketing strategy for the various segments of guests/customers. Therefore, this paper has attempted to identify different customer segments in these establishments. A survey was conducted involving 210 hotel guests...

Persistent link: https://www.econbiz.de/10012915209

Segmenting customers by participation : an innovative path to service excellence

Chen, Sandy C.; Raab, Carola; Tanford, Sarah - In: International journal of contemporary hospitality management 29 (2017) 5, pp. 1468-1485

Persistent link: https://www.econbiz.de/10011732155

Profiling customers in the hospitality sector : an approach towards market segmentation in hotels and restaurants in Assam

Goswami, Sinmoy; Barman, Panchanan; Sarmah, Suman - In: The IUP journal of marketing management : IJMM 16 (2017) 2, pp. 27-53

Persistent link: https://www.econbiz.de/10011732413

Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives

Tsitskari, E.; Tzetzis, G.; Konsoulas, D. - In: Services marketing quarterly 38 (2017) 4, pp. 253-268

Persistent link: https://www.econbiz.de/10011798695

How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers

Tootelian, Dennis H.; Mikhailitchenko, Andrey; Holst, Cindy - In: Health marketing quarterly 33 (2016) 1, pp. 31-47

Persistent link: https://www.econbiz.de/10011460413

A framework for medical tourists' satisfaction and loyalty by costumer segmentation and quality improvement

Nakhaeinejad, Mahdi; Moeinzadeh, Mohammad Hosein; … - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1022-1033

Persistent link: https://www.econbiz.de/10013483198

Hotel customer segmentation according to eco-service quality perception : the case of Russian tourists

Aksu, Akın; Albayrak, Tahir; Caber, Meltem - In: Journal of hospitality and tourism insights 5 (2022) 3, pp. 501-514

Persistent link: https://www.econbiz.de/10013272792

Impact of loyal and new customer segments on product upgrades : the role of quality differentiation through online reviews

Huang, Qiang; Ignatius, Joshua; Song, Huaming; Bian, Junsong - In: European journal of operational research : EJOR 324 (2025) 1, pp. 231-245

Persistent link: https://www.econbiz.de/10015433032

Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members

Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782

Persistent link: https://www.econbiz.de/10010469262