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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Innovation
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Mattsson, Jan
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McColl, Rod
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Söderlund, Magnus
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Journal of strategic marketing
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Journal of retailing and consumer services
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The journal of services marketing
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ECONIS (ZBW)
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Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
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2
Developing a strategic abstraction tool for service innovation
Mattsson, Jan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10003978351
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3
Common mistakes in designing and implementing service guarantees
McColl, Rod
;
Mattsson, Jan
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 451-461
Persistent link: https://www.econbiz.de/10009390043
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4
Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus
;
Mattsson, Jan
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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